Mobile keyword research is used in search engine optimization to determine what keywords a mobile user might be searching for. Mobile searches are often more local and specific.

SEO is changing very fast and most of the users use mobile devices to browse the internet. With internet penetration in almost every part of the country, there is a significant increase in the mobile user base.

So, SEO and digital marketers are giving more priority to mobile keywords instead of desktop and considering them differently.more priority to mobile keywords rather than desktop and treat them as different.

Mobile Keyword Research Process

Step 1. List keyword topics relevant to your brand

First, brainstorm topics related to your industry, brand, and products or service. You can use these topics as your ‘seed’ keywords, which are generic words consisting of one to two words.

Step 2. Expand your keyword list

After collecting a good number of keywords, you can grow your list further. You can use Google Keyword Planner. This tool offers you new keyword ideas based on related topics.

These types of tools gives you  content ideas and identify competitors’ keywords. For a more personal approach, you can conduct email surveys and polls. These will help you know your target audience better and come up with new organic keyword ideas.

Step 3. Create a keyword map

Once you have created your list of keywords, you can do a keyword mapping.
Keyword mapping is the practice of assigning keywords to individual pages. This will help you do on-site SEO and create relevant content for your niche.

You must first prepare the keyword list in order of its priority: The primary priority keywords are the ones you want to rank for immediately on the search results. They’re relevant to your target audience, a good fit for your brand, and they have a good amount of search volume to make for a long-term investment.

You want to use them as focus keywords in strategic places like the first paragraph, title or headlines.
Meanwhile, secondary keywords provide support to primary keywords. They include synonyms and phrases relevant to the focus keyword.

Despite having low search volume, secondary keywords enrich your text, drive more search traffic, and convert more leads.
You then assign keywords to various web pages and elements within your website. This includes, but is not limited to, the title, meta description, headline, and internal links. Since there

Step 4. Analyze your keywords

By this point, you should have a huge library of possible keywords to try. However, you still need to sort them using keyword metrics for optimal results. Use these criteria to analyze the effectiveness of your keywords:

Relevance — How relevant a keyword is to your brand or industry. Monthly
search volume — The number of searches per month for a keyword. Keyword
Difficulty – The chance of a web page ranking high for a specific keyword. A higher score means it is harder to rank. ,
Cost Per Click (CPC) – An advertiser pays a publisher for each click in an AdWords campaign. Competitive keywords tend to be more expensive because of their popularity.

#5 Target Location-based keywords

Location-based keywords are key to the mobile keyword research process. Most of the people search these keywords to get localized results.

There are two essential keywords to focus on when doing mobile keyword research: “near me” and “near”. These are the most used location-based keywords in mobile searches.

Step 6. Mix short and long-tail keywords

The next thing you need to do is group short and long-tail keywords with the same intent and similar words. Short-tail keywords are search terms that contain no more than three words.


SEO can be tough when you’re not a pro. The good news is that you don’t need to be an expert to successfully optimize your mobile site.

The world of SEO is changing, and it is becoming mobile. If you’re not ready for the mobile world, you could face some huge SEO consequences.

But mobile keyword research doesn’t have to be complicated. In fact, it is in many ways much easier than desktop keyword research.

Customer Reviews

Value Creation Web Development

Customer Reviews

Harivinodh Balisetty

Sunnyvale, United States
Excellent work, highly recommend her for any website designing. Very easy to communicate and takes notes of all the feedback.


Punkem Pty Ltd ATF, Cremorne, Australia
Good designer, easy to communicate. Worked well with a vague brief.

Mike Lees

Mint Marketing, Vancouver, Canada
Great work thank you.

Kasey Diver Tuck

The Flexibility Factory, Sydney, Australia
Thank you - Awesome job. Will be using again. Cheers..

Uri Milman

Kiryat Eqron, Israel
Great job, you can see it live at I’m very happy with the great work. I'll hire again if I'll need more work of this kind.

Samuel Crawford Brown

A Verdade, Lauro de Freitas, Brazil
Great professional to work with

Alex Christensen

Blue Pig Web Solutions, Sacramento, United States
Awesome job, did absolutely excellent work. could not be happier with the work that has been done!

Anthony Dandrea

Ateki LLC, Bolingbrook, United States
Very Good experience, Thanks!

Shawn Strickland

Wichita, United States
Great experience!

Marc Gomez

London, United Kingdom
Thank you for the excellent work..