Mobile keyword research is used in search engine optimization to determine what keywords a mobile user might be searching for. Mobile searches are often more local and specific.
SEO is changing very fast and most of the users use mobile devices to browse the internet. With internet penetration in almost every part of the country, there is a significant increase in the mobile user base.
So, SEO and digital marketers are giving more priority to mobile keywords instead of desktop and considering them differently.more priority to mobile keywords rather than desktop and treat them as different.
Mobile Keyword Research Process
Step 1. List keyword topics relevant to your brand
First, brainstorm topics related to your industry, brand, and products or service. You can use these topics as your ‘seed’ keywords, which are generic words consisting of one to two words.
Step 2. Expand your keyword list
After collecting a good number of keywords, you can grow your list further. You can use Google Keyword Planner. This tool offers you new keyword ideas based on related topics.
These types of tools gives you content ideas and identify competitors’ keywords. For a more personal approach, you can conduct email surveys and polls. These will help you know your target audience better and come up with new organic keyword ideas.
Step 3. Create a keyword map
Once you have created your list of keywords, you can do a keyword mapping.
Keyword mapping is the practice of assigning keywords to individual pages. This will help you do on-site SEO and create relevant content for your niche.
You must first prepare the keyword list in order of its priority: The primary priority keywords are the ones you want to rank for immediately on the search results. They’re relevant to your target audience, a good fit for your brand, and they have a good amount of search volume to make for a long-term investment.
You want to use them as focus keywords in strategic places like the first paragraph, title or headlines.
Meanwhile, secondary keywords provide support to primary keywords. They include synonyms and phrases relevant to the focus keyword.
Despite having low search volume, secondary keywords enrich your text, drive more search traffic, and convert more leads.
You then assign keywords to various web pages and elements within your website. This includes, but is not limited to, the title, meta description, headline, and internal links. Since there
Step 4. Analyze your keywords
By this point, you should have a huge library of possible keywords to try. However, you still need to sort them using keyword metrics for optimal results. Use these criteria to analyze the effectiveness of your keywords:
Relevance — How relevant a keyword is to your brand or industry. Monthly
search volume — The number of searches per month for a keyword. Keyword
Difficulty – The chance of a web page ranking high for a specific keyword. A higher score means it is harder to rank. ,
Cost Per Click (CPC) – An advertiser pays a publisher for each click in an AdWords campaign. Competitive keywords tend to be more expensive because of their popularity.
#5 Target Location-based keywords
Location-based keywords are key to the mobile keyword research process. Most of the people search these keywords to get localized results.
There are two essential keywords to focus on when doing mobile keyword research: “near me” and “near”. These are the most used location-based keywords in mobile searches.
Step 6. Mix short and long-tail keywords
The next thing you need to do is group short and long-tail keywords with the same intent and similar words. Short-tail keywords are search terms that contain no more than three words.
Conclusion
SEO can be tough when you’re not a pro. The good news is that you don’t need to be an expert to successfully optimize your mobile site.
The world of SEO is changing, and it is becoming mobile. If you’re not ready for the mobile world, you could face some huge SEO consequences.
But mobile keyword research doesn’t have to be complicated. In fact, it is in many ways much easier than desktop keyword research.