Have a Plan
Not just start building your website to ensure that your website effectively meets your audience’s needs, you first need to map your visitor’s journey when they visit your website, They become customers.
What pages will they see, what content they want to read, and what type of offer they are offering? Understanding this will help you to design a site that helps in moving forward through the sales funnel.
You want to design your website for the next step, not the last step. It is about answering the right questions in the right order. This can happen when context comes into play. Take what you already know about your existing customers and research how they moved from a customer to a visitor. Then, use this data to map your strategy.
Remove the Following From Your Website
Some elements of your website are going to be deprived of the value and the message that you are trying to express. Complex animation, content that is too long, there are some factors on the list of adjacent websites.
With an audience that has only 8 seconds of attention, you need to make the first impression that easily crosses the main points. This should be done with brief, powerful sections of material and applied photographs / symbols, which are divided by clear and abbreviated headers.
If you have the right one, review it and make sure it does not contain glossary or ambiguous vocabulary, it only works to make your content confuse your users.
Social Share and Follow Buttons
Creating great content and offering can only go so far if you are not giving your users the opportunity to share it, what do you have.
If your website does not currently have social sharing buttons, then you may be missing out on a lot of social media traffic arising from the people already reading your blog!
If this is new to you, the social sharing buttons are small buttons that are above or below the blog post, it contains icons of various social media websites and allows you to share pages directly on your favorite social media channel.
Once your visitors came to your site, do they know what to do next? They do not know which pages are taken to see or what to do if you do not provide them any direction.
The call-to-action buttons are one of the many elements that indicate the next step users should take on a page. Although many of us know that, through their website, users may fail to use them properly to direct.
Take time to add to a call-to-action, giving content to educate yourself and help them solve their issues. Once they recognize your company that provides content that is giving them relief, they will feel more comfortable in researching your services whether you can make these solutions a reality.
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Use of Images
Each image is not being fitted with a type of message that you are trying to show to your audience.Fortunately, you have a lot of options from (even for anything that’s free).
Just because the stock website has an image, it does not mean that it looks real and will create trust in your company. Ideally, you want to use photos that portray images of real people who work in your company and office.
When designing your website, navigation is a key, it is essentially a map that displays the main location that users can see.
There is nothing worse than a random or confusing navigation interface with the site. When your website’s navigation improves, it’s important to make sure that your visitors can easily find what they are looking for.
Let Your Visitors Scroll on Your Homepage
Design your homepage with 3-5 section which helps to direct and new recurring users in the proper areas of your site, which can lead to comfortable experience.
Don’t be Afraid of White Space
White space is a compulsory design element that helps you break the page and increase readability.
It is also called ‘Negative space’, white space refers to the areas surrounding the elements on a page which is empty and lack of content or visual objects.
Never forget to optimize your site for mobile devices. If you do not already know, 80% of internet users have a smartphone, and “Google says 61% of users are unlikely to return to the mobile site, who had trouble reaching them and 40 % Visiting a competitor’s site. ”
Never Stop Testing
Evaluate conversion paths, how many users scroll, and where they are clicking are important properties that can tell if your pages are displaying the way you want.
Identify Unknown 404’s or Broken Links
Based on the size of your website, or how long it’s been around, you can actually have some pages or links that are not working here. And above all, your visitors will not let you know.
Take the time to evaluate whether your site broke pages or not. You may be surprised to see high-performance landing pages that are unpublished or link to website pages inappropriately.