The color trends of 2023 are all about light and shade, giving us the opportunity for self-expression on the far end of the spectrum. So whether you’re in the optimism camp or the pessimistic (or shall we say realistic) school of thought, this year’s color trends have you covered.

Digital Lavender

In addition to being Pantone’s Color of the Year, Digital Lavender is a gorgeous tone that can easily be thrown into many occasions. Purple brings pastel soft tones that blend with low-key arrangements, and lavender’s sequins will give you a new take on disco and risk, mixing digital escapism with reality.

Acidic Color

The acidic color scheme isn’t just about bright, edgy colors, it’s about colors that make your eyes hurt (in the most aesthetic way, of course). This tendency is rooted in science by taking inspiration from the testing of acidic substances. The more acidic the substance, the brighter the color.

luscious red

A pop of color, the luscious red is perfect for fashionable people who like to be bold. You can certainly add this color to create an eye-catching look, and add a pop of color to mismatched interiors and make a statement.

Representing empowerment and passion, the return of the color trend is key for the years to come, especially post COVID.

Orchid Flower

Use orchid flowers to create a contrast and effect. It would be a must for holiday and party attire. This pink would also be very important to the beauty industry, especially in the hedonistic metal genres.

Millennial Kitsch

The Millennial Kitsch color trend takes inspiration from the late 1990s to mid-2000s, when brands marketed to teen girls with ornate, playful aesthetics decked out in cheerful colors like blue, pink, yellow, and green.

Dark Oak

A tough economic outlook and the need for a delayed fashion development cycle will ensure gray remains important, as seen in WGSN’s forecast of gray’s growth and overview of the color’s rise in recent seasons.

Dark Science Fiction Tone

The dark science-fiction tone gives us something more serious and almost sinister. The essence of the dark sci-fi color trend is that it holds a mirror up to the dark side of today’s world, a world consumed by technological advances that trap rather than free us. This trend of darker color indicates darker times.


Jade is a classic mid-tone with trans-seasonal appeal. Jade, a highly treasured mineral with a long history in Asia, is related to the heart chakra and is believed to represent wisdom, bravery and equanimity.

De saturated earth tones

Understated earth tone colors draw inspiration from nature and the great outdoors. Think earthy browns, pale greens, gentle yellows and soft blues against harmonious and soft off-white paper tones.


Honey has been cherished for thousands of years, since the time of ancient Egypt. Introduction to the Honeycomb as we know more about the historical characteristics of honey today, including its connection to agriculture and the protection of the environment for future generations.


Through expression in colors, we are able to find relief or a way to navigate through the chaos of life. While colors alone cannot solve all of the world’s problems, they challenge us to reflect and give us a glimmer of hope as we look ahead.

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