It is a software connected to your website over a piece of tracking code. This is the Javascript code that is made within your account. The account holder generates this code and then puts it in the HTML back end of your site.
Connect Google Analytics
To connect a Google analytics, you need an account on Google analytics. You can also use your Google account that you are using for Gmail, Google+ to set your Google Analytics.
You can create new account for Google Analytics account, by following the link. You can also give access of your Google analytics to some other people, if you want to do so.
Setting up Google Analytics account
After creating an account for Google analytics, you can go to Google Analytics and click the Sign button. Once you have clicked this Sign Up button, you need to fill the required information regarding your website to follow the further steps.
Add your tracking code
Once you are done with filling all the required website information, you need to click Get Tracking code. Here you need to agree the terms and conditions of Analytics, then you will catch your tracking code.
Set up Goals
After installing tracking code, next thing you need to do is setting up your Goal. This Goal tell you about some relevant info about your website like traffic information, visitors reports. You can also create new goal by clicking New Goal button. If you want to give a name to your Goal you can also done this by clicking custom button.
Site Search
Site Search agreements you recognize the range to which users acquired benefit of your site’s search function, which search terms they entered.
Through site search you can set the information for website search . First, run a search on your website. Then keep the tab open. You will need the URL.
Click on View Settings in the View column. Then Scroll down and choose Site Setting. Here you can see the search results and can also set parameter and then save it by clicking Save button.
Google Analytics data
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Through Google Analytic Data, you can see how much traffic generated by you website. Every time when you log in to Analytics account, you can see your visitors Overview report.
In case when you have more than one website, you can select a website that report you want to see, it will show all the earlier reports.
Why need Google Analytics Account
Free Of Cost
If you have a limited budget, then everything else on this list can be awesome without assuring you that it is worth the money for this tool. But you do not have to open anything. Google Analytics is 100% free.
Easy and Simple
If you are not very technical savvy, listening about great software tools can help you to think about how good it is for people who can use it. Analytics is very comfortable for newbie website owners.
Create and track your campaigns
As an owner, you need to consistently get more customers. To keep an eye on your business, you have to create campaigns that reach your customers. You also need to measure the impact of these campaigns.
Conclusion
Google Analytics allows you to track and understand your customer’s behavior, what they are looking for, and whether your business is addressing their needs.
This allows you to use your technology to dissection and study your online business so that you can fulfill your customers well. There are many good reasons to use Analytics.
Go ahead and install it on your website so you can understand how people talk with you online and measure the success of your website. Google Analytics can work wonders for your business in more advanced ways.