Keywords are fundamental to your PPC marketing efforts. Negative keyword – A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads will not be shown to the person who is searching for that phrase. It is also known as a negative match.

For example below list

Negative keywords

Check Negative keyword in Free Keyword Tool

Wordstream Keyword Tool

Google’s Keyword Planner

Click-Through-Rate Related to SEO?

Traffic is what matters (well, counting conversions) not impressions, so click-through rate optimization is, in the most basic sense, a part of search engine optimization.

Impact of Negative keyword on CTR

Google AdWords offers marketers a greater opportunity to advertise and increase their click rate through being positioned higher in search engine result pages. There are many ways to beat your competition by increasing your bid, quality score and keyword usage. But what people often miss is that the use of negative keywords can also affect their campaign.
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Spending more time on your negative keyword research can help you show your PPC ads to relevant people. The purpose of negative keywords is to search for unrelated alternatives to your common keywords to get irrelevant queries.

Tips for using Negative Keywords

  1. If you are running both brand and non-brand campaigns, you may want to put your branded words as negative in your non-brand campaign. This will ensure that your campaigns do not compete against each other and will force your branded words to go on your branded campaign. This makes it easier for both brand and non-brand to identify performance.
  2. If you divide your campaign or ad groups by match type, you will want to put your exact words as negative words in your phrase or broad campaigns. For the reasons above, this will eliminate the possibility of your terms competing with each other.


A negative keyword is a word or phrase that will prevent your ad from being triggered when used in a search term. Negative keywords follow the same rules as regular keywords, in which you can use them as exact match, phrase match, modified broad match, and broad match. This allows you to get creative and trim specific types of traffic you don’t want to come across on a site.


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