SEO is more important than ever! It is still one of the most powerful digital marketing strategies that give long-term results. You need the right technology, the SEO Trends to drive more traffic for your website.

When we think about SEO and marketing, we need to remember that as digital marketers the goal is to establish your company or brand as the number one teacher of what you do in your field.

That way, whenever your ideal buyer has a question, you’re the one who has the complete, honest answer.

Focus on User and Search Intent

Google wants to provide the best possible experience to users or searchers. So, when Google sends a user to your site through their search engine result page (SERP), they want the user to be satisfied. If they are, the user will return to Google the next time they need to search for something.

Before looking at SEMRush, Google Search Console (GSC) or any other SEO tool, go to SERP.

Google is telling you the type of content that goes after the query or related search terms that you need to create. If you don’t learn to match this intention, you are definitely left behind.

Adapt Quickly

Today, Google rewards only certain types of structured data on the SERP, but this list is growing rapidly. Like, if you have any pages that fall into these types, I would consider including them in your roadmap.

Keyword research

More than 50% of searches are zero-click searches. This means that more than half of Google searches (approximately 175 billion searches per month) end up with no clicks.

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This is because with such rich results in SERP – Google business listings with menus and contact information, featured snippets with answers, related questions with related answers, and more — consumers can find the answers they want. Without them needing a result — or even finish typing a query.

Content Depth

Google and users alike need to believe that you know your stuff. Ultimately, EATs – or expertise, authority, and trustworthiness – are the ranking factors.

If a user is looking for information about artificial intelligence, they do not want to visit many sites to get the information they need. Consider the way Created presents its own artificial intelligence content: a page with all related content available, with links to other related content, is an ideal informative blog layout.

Internal Linking

You have not seen internal linking in a list of many SEO trends being important to SEO for decades. Internal linking is important in helping both your users and Google find the pages you care about.

Although Google can use XML sitemaps to find all the URLs on your site (if it is set correctly), users do not use them and therefore, they need to move from one page to another.

Artificial intelligence

Like most industries, AI is also transforming the SEO and marketing industry. The reason behind this effect of AI is the privatization provided by AI. And here’s a fact: Google uses AI to provide results to the searchers they are searching for.


Theme SEO Trends will help you drive relevant traffic to your website, increase conversions, and meet your organization’s goals this year and into the future.

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Customer Reviews

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