A product roadmap gives a broad overview of all aspects of an upcoming product: goals, timeline, features, resources, etc. Here are some key tips shared to help you create an effective product roadmap that communicates your product vision and aligns your stakeholders.

Product Strategy

Product Policy is how you make the cases for your products. For example, in order for your company to invest in the development of your products, the customer needs to know that your product will receive a commercial action plan.

An effective strategy should describe the value proposition of the product, the target market. Exceptional features and business goals.

Keep it simple

Don’t add too many details. Instead, stick to the important elements. Clear and concise thinking is the hallmark of the best product roadmap. When you create a product roadmap, remove unnecessary information.

Gathering information

Start this process by talking to your sales and customer support teams. These departments know firsthand how the outside world feels and engages with your company’s existing products, and potentially have customer feedback that can help you prioritize new features.

Additionally, their insight may give you ideas on what to consider for future releases. Connect directly with your product user community. You’ll gain valuable insight from product enthusiasts and experts who already spend substantial time using your product.

Finally, tap into your own product knowledge. You undoubtedly have a deep understanding of the product’s functionality, its features and its limitations. think which components are the most important to your customers. Once you identify these, focus on what you can do to improve any weaknesses.

Collaborate with key stakeholders

Be open to ideas and include a wide variety of people. Create an environment to receive input from these other people who interact with the roadmap, whether it’s an internal roadmap or an external roadmap. By collaborating with others, you’ll find it easier to develop realistic constraints, identify dependencies, pinpoint risks, gain stakeholder buy-in, and more.

Make your roadmap measurable

If you don’t state the goal, it will be difficult to tell whether you have reached the goal or not. However, make sure that you state a realistic goal, and that the goals on your roadmap are feasible.

Roadmap with Smartsheet

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

Broad time frame for your initiative

Unless you avoid hard deadlines, you are committing your team to promises you won’t be able to deliver. Keep in mind that a major function of your product roadmap is to provide guidance. Therefore, instead of pinpointing specific dates, many product managers choose to scale initiatives on a monthly or quarterly level. Alternatively, you can choose to omit dates altogether.

Review and adjust the roadmap

You should review and update your product roadmap regularly—every four weeks to every three months depending on how young your product is and how dynamic the market is.


A product roadmap outlines the why and what behind what you’re building. A roadmap is a guiding strategic document as well as a plan for executing the product strategy.

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