While people may recognize brands and, in time, even come to trust them, their first impulse is always to turn towards other people for answers. As an expert, there’s nothing more efficient to give your business or your current company a reputation boost, than to work a bit on your own reputation.

Still, this is not as simple as it may sound, seeing as how most online audiences can easily recognize shameless self-promotions. While employers and other people in the industry recognize big, empty words on your resume. So, here are some personal brand development hacks that really work.

Find opportunities to promote yourself through your business

Another thing you need to show is that you’re a team player and a loyal member of your current team. The best way to achieve this is to associate yourself with the corporate logo and colors.

Pushing this too far may blur the line between personal and corporate branding, which is the furthest thing from what you’re trying to achieve.

Instead, you need to be a bit more proactive and use subtle promotional product placement. For instance, one particularly good idea would be to wear your brand identity.

It might be using a badge or use a customized bag, diary, coffee mug, laptop skin or even umbrella with a corporate logo during a photo session and, in this way, achieve both of these goals.

Stay engaged on social media

One more thing you need to change or at least reshape for productivity sake is your approach to social media, in general. As a person working on their own brand development, you’re no longer a casual user. In fact, your role now resembles the one of a digital marketer.

Therefore, it might be worth your while to learn a thing or two about steps of productive social media marketer. Most importantly, you should not allow people to forget you, which is why you need to stay constantly active and publish, share, like and comment on a daily basis. You would be surprised at just how exhausting this can be.

social media branding
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Keep track of what you share

Remember that every time you share something online, you’re indirectly associating with it. In other words, individuals can afford a moment of carelessness (even though this may cost them dearly), while a professional, especially one working on their personal brand cannot.

Therefore, do your research, not just every topic but also the portal and the author that are the primary source of the post you intend to share.

Brand Development is not sticking to a single format

Lastly, you can’t afford to become an Instagram or Facebook influencer, when you need to be so much more. Start a podcast or attend a live event, anything to show people that you’re a person and not just a name and a face on the screen.

Another thing that this is good for is showing that you have more talents than just writing compelling content. By demonstrating that you’re also a great speaker, as well as the fact that you function surprisingly well at live events (especially in the Q&A section), you can make quite the progress.

Carry Yourself Professionally

Your profile photo, regardless if you place it on your blog, Facebook or LinkedIn profile, is definitely the first thing that any visitor will pay attention to. Funny as it sounds, their interpretation of your facial features will be crucial in the formation of their first impression.

For instance, high inner eyebrows (like in a mild smile) are considered trustworthy, while low inner eyebrows have the opposite effect. All in all, your suit, the setting and even the cover (on platforms that have this feature) might play a big role here. In this way, you’ll be more efficient at posing for photos.

Concluding Note

Keep in mind that building a personal brand development takes time, yet, with enough dedication, productivity and adequate practices. You can get there much sooner than you’ve initially anticipated. All in all, in a world where time is money, this practice is as frugal as it is pragmatic.

 Author Bio: Dan Radak is a marketing professional with 11 years of experience. He is working in field of digital marketing & is also coauthoring on several technology websites. He is regular contributor to Technivorz.


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