New upcoming websites like Clicker are going to attain significance as More and more visual television content is being posted online. The goal of clicker is to be the best search engine for video content. Currently the problem with TV shows online isn’t that they’re hard to find, but that too much of the good stuff just isn’t available yet.

Clicker will point you in the direction of whatever you are looking for, but won’t serve up the videos themselves. They will also delve into surfacing content not explicitly produced for television, but is still high quality web video content. But they don’t want to be YouTube, which is cluttered with user-generated content.

While there are no shortage of video search engines out there, Clicker believes its offering is superior because it organizes a structured database of on internet for all named television shows. This organization of this data not only allows for better search results, but it allows you to browse content without having to do text-based searches.As per the Clicker Blog:

The last generation of television was so simple in retrospect. Shows were on at certain times. You used a schedule grid to find a show, and either watched it at the appointed time, or recorded it with your DVR. The expansion from three networks to 500 cable channels was nowhere near as dramatic as the current shift to online-delivered content. We’re entering a world of nearly infinite video-on-demand across every device you own, from your iPhone to your real TV. What this generation needs to manage their viewing habits isn’t a schedule, it’s an atlas! Clicker aims to provide the most comprehensive, unbiased and user-friendly way to navigate what’s available to watch online, where and when you can find it, and finally, what’s worth watching amongst your infinite choices.

Clicker is a hybrid of many other kinds of information and entertainment sites: one part directory, one part search engine, one part Wiki, one part entertainment guide, and one part DVR. At the heart of it all is a massive structured database, created by a team of people from search, media, data and content management backgrounds. Clicker has mapped more than 300,000 episodes, from over 5,200 shows, from over 1,200 networks in addition to 1,200 movies , and 50,000 music videos from 20,000 artists. All of this programming is organized by episode, show, network, media type, title, and artist, as well as over 1,000 categories and sub-categories.

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Though Clicker is going for a different market, when the aired television episodes will be available online then surely we’ll need search enghines ike clicker. TIll then we wish for the success of clicker.

It will embed if they’re available, which you probably won’t be doing when television and future web-enabled tablets start to serve up this content

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