Search engine optimization is a process that is used to optimize a website for search engines. SEO is not only important for finding high-quality visitors from search, but it is also a way to improve your website’s user friendliness and increase its credibility.

What is off-page SEO?

Off-Page SEO is the task of optimizing the online and offline footprint of your brand through the use of content, relationships and links to create the optimum experience for search engine crawl bots. It usually leads to a mention of positive brands, search rankings, traffic to your site, and gradual increase in conversions.

Off-Page SEO refers to the activities that you can do outside the boundaries of your website. The most important are:

  • Link Building
  • Social Media Marketing
  • Social bookmarking

Here are some key areas worth focusing on for off-page SEO under three umbrellas:

  • Brand
  • Audience
  • Content

Why is Off-Page SEO important?

  • Off-Page Seo’s goal: To put positive signals and interactions for your brand, to be net positive with the expectation of those factors
  • Advantages of Off-Page SEO: Benefits of the brand, positive reviews, links, etc.

Search engineers have tried to find a way to find the best results for decades. To achieve this, they keep SEO factors in mind, some other quality factors and off-page SEO

Off-Page SEO provides them a very good overview about the world (other websites and users) as a special website.

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A website that is high quality and useful is more likely to be reference than other websites; It is more likely to be mentioned on social media (Facebook likes, Tweets, etc.) and more likely to be bookmarked and shared among users of similar thoughts.

Benefits of ‘off Page SEO’ to website owners

Off Page  SEO generate the following benefits for website owners:

  1. Rising Ranking – The website rank higher in the SERP and more traffic will be used.
  2. Increase in page rank – This also increase your web page rank.
  3. High Exposure – Higher ranking also means more exposure because when a website ranks at the top position: it gets more links, more visits and more social media. This is like never-ending sequence of events, where one thing goes towards the other and then the other, etc.

Link Building

Link Building is the most popular and effective Off-Page SEO method, basically trying to gather many websites, as you can create external links for your website.

  • Forum Signature – Many people were commenting on the forum for the sole purpose of getting a link back on their website (their signature was included in the link).
  • Comment link – The same concept as the signature of the forum, where you can comment on any other website or blog so that a link can be returned.
  • Shared Content Directories – Websites like HubPages and infobarrel have allowed you to publish content and instead you can add some links pointing to your websites.
  • Link Exchange plans – instead of trying to publish content that you can get in touch with other webmasters and exchange links. In other words, I can link your website to my website and you can do this. In some cases, you can also do more complex exchanges by linking a 3-way link.

Social Media

Social media is a part of ‘off-site SEO’ and if you think about it, then this is also a form of building. It should be noted that all links that are similar to social media sites are nofollow, but that does not mean they have no value.

Social Bookmarking

Social bookmarking is not as popular as it used to be already but it is still a great way to get traffic to your website. Depending on your place, you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (some names) to promote your content.

Conclusion

Off-Page SEO  is important as On Page SEO. If you want your SEO campaigns to be successful, then you have to do both. While thinking about building link building, do not take the easy way, but try to get links from hard places.


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