Email marketing is all about engaging more customers and ensuring high deliverability ratio. You need to have a check on what is happening to your email list and whether it is getting delivered to right contact or not.
Here are some measures that increase your mail deliverability for effective email marketing
This is a guest post by Sarah Johnes, if you want to guest post on this blog, check out the guidelines here.
Factors risking your email deliverability
Many web monsters sign up to your email list without actually opening it or responding to it. They have multiple options to create temporary accounts. These web monsters sign up using pseudo-names and actually doing it with their real email ids. They have two three account and sign up for an email list they do not require or which they never open. Even if they use their real email id they do not update when any change is made for further subscriptions. So, you may be wasting your resource to target them with your latest offers wherein you are just hoaxed.
Asking Too Many Details
Not giving real email address could mean a lot of things. The subscribers may just be interested in your special incentive scheme and not wanting to share their real email address. The subscribers may not want to get into any commitment with your company or its offers. So, they would just give some fake email ids which they may not even check later. Spare yourself from such hoax subscribers by just adopting few measures. Your sign up form must be very tactfully designed. You must take out all the intricate details of the customers to avoid regretting later. Asking too many details can also leave you with unfinished forms or throwaway address.
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Focus on Free Gifts
Announcing free gift vouchers incentive to sign up for your email list may sound a great scheme to you but in reality may be not. Mentioning free gifts for subscription to the email list again and again would leave an impression of not talking why people should sign up. Leaving the main product or service behind only promoting the free offer would lead to a fake email address. People would sign up for the free gifts instead of your offers and further emails.
Why it seeks your concern?
Even after the throwaway email addresses what really matters are high amount of subscribers. This is correct, but that should not leave you to be care free about the other concerns. The more customer involvement the more chances of mails dropping into the inbox than spam folder. If the inbox if full of email addresses that are not responsive then you can see lesser deliverability. Email address that cannot be delivered too also impacts the deliverability ratio.
The above mentioned facts talk about the factors risking deliverability of your emails. You cannot manually stop subscribers to use fake email address but make your email list alive to ensure clarity. Talk about what you have to offer if they sign up. How would your emails benefit them and why they should subscribe only to your mails and not competitors. These factors in your initial sign up process must be rectified for any start up errors.
About the Author: Sarah Johnes is working as a marketing head at Just Validate, specializing in append services and email verification.