Developing your website and creating and improving customer experience can be a lot of hassle, especially in the early stages.
You roll out the product, but the engagement rate is much lower than you’d expect. The worst part is that you don’t know why a way is needed to enhance the website customer experience.
Businesses struggle to improve the customer experience as it is becoming one of the key differentiators for any brand.
Hence enhancing the customer experience should be the main focus to make your brand stand out.
Check out below tips below on how to improve the customer experience:
Speedup your website on a computer as well on a mobile device
If your site takes more than three seconds to load, you lose about half of your visitors before they even landed on your site.
If your site takes more than three seconds to load, you lose half of your visitors before they even landed on your site. You need to assess the health of your website and the overall speed experienced by mobile visitors.
Better Customer Service
Customer service should be customer focused – not company focused. To enhance the customer experience, you need to evaluate every moment your customer interacts with your company.
Website Experience and Feedback
Collecting customer experience feedback directly from your website “at the moment” is going to give you more productive results.
Good Quality Content
Too much “text, excessive images or videos, can quickly clutter a customer’s screen and hinder their overall experience,” as well as distract them from making a purchase.
Keep your brand message clear
One of the ways to improve the customer experience is to examine your brand message. Clear brand message refers to the underlying value proposition and language used in your copies.
If your message copies are not clear, visitors may get confused and rejected. Therefore, it is imperative that you know your target audience and set up messaging accordingly.
For websites that use the booking engine, try using green for the checkout or payment buttons. Green stands for ‘GO’ like a traffic light, and will have a positive association in the mind of the customer.
Customer loyalty program
A good customer loyalty program can generate significant returns in recurring revenue for your business by improving the customer experience.
Make it easy for customers to contact you
Customers have short attention spans, and they don’t have the patience when it comes to locating your phone number or email address. Make it easy to find contact information on your website.
Your online business will succeed if you make it a point to satisfy your customers with the best product and after-sales service available. But your customer experience on the website while buying should also be smooth enough for the customer to come to your e-commerce shop over and over again.
Providing a personalized customer experience is the key to making customers feel that they are important to your brand. Personalization allows your brand to deliver the right content, at the right time, and to the right person.
Social media review
By engaging their teams and explaining the importance of asking happy customers to leave reviews, they realize that continual improvement in their skills is actually creating more great experiences.
You can’t grow your company to meet the needs of customers until you know what they really need. Gathering quality user feedback is critical to understanding customer intent and growing as a company.
You can’t grow your company to meet the needs of customers until you know what they really need. Collecting quality user feedback is critical to understanding customer intent and growing as a company.
With the right CX strategy, it not only helps in improving the customer experience but also makes your organization customer-centric with long term benefits.