SEO (Search Engine Optimisation) is a technique which supports search engines to discover and rank your site higher than other sites.

Search Engine Optimization helps you get more traffic from search engines. SEO is the process of gaining traffic and increase visibility to your website through  search engine results.

Some Steps to Optimize your website

Page Heading

  • Each page has one heading/title within your HTML code usually the post title in WordPress but it can be edited if you have a plugin such as SEO for WordPress by Yoast.
  • Your page title tells search engines what your content is about so you should be looking to get one or two of the keywords you want to rank for.
  • There should be one title for each page and title should not be more than 70 characters.

Meta Tag

  • In the HTML code it looks like <meta description=” description of the page ” />.
  • In WordPress the first 170 characters are taken from the post but you can edit this if you use a plugin such as SEO for WordPress by Yoast.
  • There  should be  a unique meta description for each page up to 190 characters which provides a summary of the page.
  • Meta descriptions  should be attractive and motivate.
  • Meta descriptions are ignored by search engines but as they can appear in the search results, so it is necessary to optimise them.

Keyword Density

  • Your keyword density is the percentage of times the keyword used  in each page.
  • keyword density should be between 2 and 6% for each word or phrase .


  • Internal links are any links within your website that takes the user to another page within your website.
  • anchor text look like <a href=”#”> anchor text</a>.
  • Whenever possible make your link text and make that text descriptive.


Social Media Platforms

  • Links to other websites tell you the search engines unless they have quality links from quality websites.
  • Ideally the content you create should encourage others naturally to link to you or share your content on social media platforms such as Facebook, Google+, Twitter, etc.
  • Links to social media such as Facebook, Google+, Twitter etc.

Link Building Strategy

  • Social Profiles:  Build up your social properties (Facebook, Twitter, G+) authority properties and additional ones. This signifies you are an actual brand. Get as many of these as you can. This will give you brand links and also expanded links.
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  • You can create content on your site, and post it to those social media platforms.

Google Analytics and Google Webmaster Tools

  • These tools allow you to discover new keywords, Keyword Planner work to find the keywords that are most relevant to your business which you can then choose to add to your site.
  • One can easily use  this tool by creating a Google AdWords account. Once you have created Google AdWords account you are in Google Adwords home page. Then click on the tools and analysis button. Then, click Keyword Planner.
  • This tool provide free web service. This allows them to customize the visibility of their websites.

WordPress SEO Plugins

WordPress SEO by Yoast

  • This  is the best comprehensive solution for all your on-site SEO needs WordPress websites).
  • This plugin  allows you to add SEO title, meta description, and meta keywords to each post and page of your site.
  • This allow you to write a custom title for your main site, archives, category and tag pages. Whenever you update your site, it also adds OpenGL Metadata, Twitter Card, Sitemap and Ping Search Engine


  • SEMrush is a paid plugin and is used by thousands of SEO professionals.
  • SEMRush is a tool that professionals use to gather analysis and insights from their competitors so that they can help improve their own SEO.


  • Keyword Tool is a free tool help in keyword researching. It allows you to generate keyword ideas by typing in a keyword, it help in keyword researching.
  • This Tool is fast, and it is completely free for anyone to use. You can use this tool to optimize content on your WordPress site.

Open Site Explorer

    • This tool is free, but it has daily search limitations for each person.
    • This plugin  offers a wealth of information like top pages, linking domains, which pages are linked on your site, etc.


SEO is good for promotion of your website through social media platforms. People who find your web site by searching Google or Bing etc are more likely to promote it on Facebook, Twitter, Google+ or other social media platforms.

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