Digital marketing is any form of marketing products/services that involve electronic devices. With digital marketing tools, you will be able to execute the right strategy in the right way. These tools are designed to keep things organized, allowing you to make the necessary customizations whenever needed.
We have listed some of the top digital marketing tools, each of which helps you get better at a different aspect of marketing.
Proofhub – Marketing Project Management
ProofHub provides downright simple and tools that can be easily mastered by even novice users. You can organize your team into different groups based on selected criteria for better data security and a clean layout.
It offers a lot of features to the users which makes it the most suitable tool for the definition of “one device serves many purposes”. ProofHub also features an intuitive UI and UX, which makes it easy for users to learn and operate the software in no time.
MailChimp
It is one of the best digital marketing tools you can get to improve your campaigns and track the traffic generated.
Google Tag Manager
GTM lets you build remarketing audience lists quickly and easily. All you have to do is put a tag code snippet on all the pages of your website. Then; After you’ve created the tag and installed it on your website, you can create and run as many campaigns through your ad account as you want.
Apart from this; GTM is extremely important in your advertising campaigns as it allows you to define triggers to capture specific data. For example; You can track when a user has loaded a page, when a CTA is clicked, or even when a user completes an action or journey.
SEMRUSH
SEMRUSH is an all-in-one marketing toolkit that helps increase a business’s online visibility with SEO, content marketing, market research, advertising, social media management and search engine reputation management.
BiQ
BiQ is one of the best all-in-1 SEO tools that provides vast SEO rank checking, rank data, and keyword research. BiQ is also the world’s first digital marketing tool that lets users pay only for what they use.
AWeber
AWeber is another reliable and trusted digital marketing tool that has been around for more than 18 years and counting.
AWeber is a great email marketing tool that makes it easy to create and send newsletters to your customers. I have been using it for some time now and have found it reliable and easy to use.
The templates are customizable and have tons of great features, like the ability to track email opens and clicks.
WhatsApp API – WhatsApp Marketing
WhatsApp is ranked among the most used messaging apps worldwide, with 78% of Americans using the app weekly.
It currently serves 2 billion users worldwide, making it an unknown marketing channel in 2022.
Now with the WhatsApp API, businesses can use it to market their services and automate messaging for better response rates.
The API is capable of many use-cases such as deploying WhatsApp chatbots, sending custom notifications, broadcasting marketing offers, accessing a shared inbox.
These nifty features can help you build closer engagement with your customers for better retargeting and offers directly in their WhatsApp inbox.
Wistia
This video hosting website has a long standing reputation for allowing its users to create professional videos in minutes. Wistia also comes with advanced tools to help content creators create the best videos for their marketing campaigns.
You’ll get a customizable player that allows you to choose how you want your video player to appear when viewers watch it. Wistia allows you to create, sell and scale your videos how you want. Its videos can adapt to any screen, be embedded in emails and even shared on social media.
In addition, it lets you control who can access and post your videos. It slows down video hosting on websites and optimizes all your videos for better ranking on Google SERPs.
Mailerlite – Email Marketing
It is an integrated email marketing suite that enables marketers to not only send promotional emails but also create a streamlined post-click experience. It engages users with the help of custom web pages, sign-up forms and subscriber opt-ins for better marketing ROI.
Marketers can completely design and iterate their email campaigns with its rich-text editing features. The tool also provides smart subscriber segmentation, analytics and campaign automation. Its developer API allows businesses to run marketing campaigns in conjunction with MailerLite.
Conclusion
With these tools, you will be able to better understand and manage your digital marketing campaigns. As we see new creative trends emerge and new forms of marketing become mainstream, marketers need to increase their grip on the tools.