Some of the best social media platforms for business, such as Facebook and Instagram, have become essential tools in the modern marketer toolbox. More and more consumers are using these channels to find new companies and connect with their favorite brands.
Social media marketing can take all day if you allow it to. It won’t take long until you find yourself down the rabbit hole of the reading posts of your favorite brands. Before long, you are skipping around from page to page and channel to channel. It also takes time to focus on your audience. It is difficult to respond to everyone who interacts with your content.
Below is a list of best social Media tricks and hacks for various popular and effective SM platforms for business in the new year.
Prioritize platforms
It is true that you can almost always reach new customers on social media. However, if you dedicate yourself and your brand to too much network, you risk spreading yourself too thin. Running a business and being with every social media channel every day is almost impossible. Focus your time and effort on Facebook, Twitter, Instagram and LinkedIn.
Change your Page profile photos and cover photos
Your profile photo and banner are some of your best and most viewed social profile elements. Use these visual tools to showcase the impact of your work, and the stories of those who benefit from your services.
On Facebook, consider changing your cover photo at least once per month, and remember to write a great caption.
Use trending topics to increase brand visibility
Publish messages through social media that include trending hashtags to reach more people and attract potential customers.
Brand yourself on YouTube
YouTube is the best social media platform that exists. For one, over 1.9 billion people regularly use YouTube. This puts YouTube above Instagram and is almost eye-popping with Facebook in terms of usage.
So not only do you have the ability to reach a wider audience, but you are also able to reach the people you are looking for.
Get a full social-media rundown with Hootsuite
Usually, this is to check your accounts every day, immediately. It does not take ten minutes to answer questions on a channel. But when you multiply by a few different networks, you are looking closer to an hour. And all this is assuming that you are checking them only once a day! We both know that this is not so.
Tools like Hootsuite allow you to manage every social media account from one place. You can monitor things like brand mentions, interactions, or direct messages for all your accounts. You can manage important details such as welcoming new followers and engaging with people who have just signed on effectively.
Hootsuite also shows you content that those new followers have just posted, allowing you to interact with their posts and build a good relationship.
Invite people who like your posts to like your page
Use the list of people who liked your post, then invite them to like your page.
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Quick curated updates with Feedly
After you have completed the core of your account, you need to start compiling content to share. This often means that you need content that is not yours. Don’t get me wrong – sharing your own content is great. People are following you for a reason. But only sharing your own items can be a bit outdated. Also, sharing and curating other content shows that you are a thought leader. Many times, you do not have enough stuff to share, either.
Share your content everywhere
Viral Content Buzz as a tool that enables you to share content across multiple accounts simultaneously. One of the best features is built-in scheduling, which makes content creation a breeze.
Batching and scheduling (and rescheduling)
You take one day during the week and spend more time scheduling and material tinning, so that every other day you only have to spend 5-10 minutes checking in. You can save time by treating high-volume activities in batches such as email. When you only do something at a time, it can take you twenty minutes a day to find, schedule and share content.
But a long investment of time, once a week or a month, can prepare your entire scheduling calendar ahead of time. In this way, you cut the first twenty minutes of the day to maybe five. All labor-intensive tasks are scheduled in advance.
Use emoticons to increase conversions
The use of emoji also helps in marketing of the company.
Share more video
Video is the most engaging content type on every social media platform, so if you can, it is a good idea to create at least some video content to maximize engagement. Instead of posting a link to an external website (such as YouTube), be sure to upload your video directly to the platform of your choice. This way, your video will autoplay while scrolling through its feed, drawing more attention to the people who land on it.
Schedule everything with Buffer
If you have not started using a scheduling app like Buffering for social media, you are likely to spend a lot more every day on social. Buffer can help in the content sharing process to help establish yourself as an industry expert.
Edit photos for Instagram
Edit your images by adding text, frames and filters. This will help attract the attention of your users.
Repeat your tweets
To ensure that he repeats his tweet to his audience more and more often.
Include a visual
Visuals perform high on social media, so be sure to include an eye-catching, colorful image or graphic with each post.
Final Thoughts
Social media is an important part of marketing your business, but it should not be stressful to manage. Take the first step, create a profile, and start connecting with your customers.
As it continues to weave itself into the daily patterns of our lives, more consumers will move to new and upcoming social platforms for purchasing decisions.