You can only build your business when you’re able to realize and focus upon where your actual sales are coming from. Attribution in marketing is a methodology for giving appropriate credit to what influenced a sale.
To track how the actual sale happened is the key. The method which helps your business in conversion is something which you need to focus upon. Identify ways in which a lead reaches your business & put a system in place to track from where they found about your company.
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This infographic has been shared by Matthew King from dpfoc.com. It gives you useful information to set up your company for attribution.