Wordstream analyzed the Q2 2011 earnings announcement of Google Adwords and came up with an infographic with the most expensive keywords in their business.
Where does Google make its money in 2011?
These are the keywords that demand the highest costs per click and are most competitive in terms of high search volume. Since the vast majority of Google’s profits come from AdWords advertising, these high CPC keyword categories are responsible for a large part of Google’s profits.
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Source: WordStream