Being self-employed seems to be the epitome of freedom for many in the workforce. The chance to have your own schedule, dictate the flow of your work, and even the choice to pick your clients can be a sought-after status. No longer do you have to sit inside a dead cubicle, be annoyed with the eternal ambient sound of the printer, or continuously look at your wristwatch for the next break.

With all its benefits at hand, it seems all-too-good to be true. The truth is, being self-employed does come with a price–the freedom you get is also the amount of responsibility you have for yourself. As an SEO specialist, you may have quite a number of tasks that need to be done sans a rigid schedule to follow.

How do you maintain productivity in this situation? This article gives you a low-down on the best ways to maintain top-shape work outputs despite self-employment.

What are some SEO Specialist productivity hacks?

Remove all distractions

During content creation, it may be tempting to go back and forth between windows while looking for ideas or bridging the gap between a writer’s block. However, the multitasking behavior during content creation is proven to be counter-productive as it may increase your duration to make a single article, disrupt your flow, and even make you lose your drive!

A way to cure this is by using a minimalist writing tool such as Zen Writer. Zen Writer provides a clean user interface that removes all those tidbits of attention-grabbers that keep you away from finishing a task. Alternatively, a simple trick you can do is writing on word processing tool offline, closing all your tabs, and transferring your content once completed.

Block-manage your social media tasks

SEO Specialists will agree that social media tasks can be one of the most time-consuming aspects of building links and improving site authority. As the old adage goes, “Content is King”, promotion then is its right-hand successor. Some of the productive strategies that SEO Specialists use is the block management of their social media accounts.

This means that companies can have an overview of all the social media platforms, schedule content, and post content simultaneously. It’s like hitting two birds–or multiple birds in one stone.

Some useful apps and software for block management of social media tasks are Hootsuite, Buffer, and Hubspot. These tools give insight and provide automated tasks for SEO Specialists in link building.

Automate analytics reporting

For an SEO Specialist, reporting results in analytics tools are very essential. However, this task can be very tedious and repetitive. Doing this manually may take hours especially if you want to show relevant results to your clients. You need to consider inputs such as beginning month, amount of traffic, percentage of growth or decline, user retention, bounce rate, and other minute variables which can take long to finish.

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To help you out, there are several automated analytics reporting tools available. For example, using Google Analytics Add-On for Sheets can help you transfer the data you normally view on your GA account to a readable report. Not only will this save you time, but also prevent you form committing erroneous mistakes.

Speed up internal linking process

Aside from outbound links, inbound links are of utmost importance. The creation of inbound links help search engines crawl towards your client’s website, and allows the algorithm to gain an insight of other pages that can be ranked.

Unless the website is your personal domain, finding internal pages to be linked can be very taxing. Not only will you have to read the content that your clients put it, you have to understand if the certain link is highly related to the original content source.

You can easily speed up the internal link process through a program called Screaming Frog. It helps you find pages within the site that contains the keywords you wish to use. No more opening multiple tabs and scanning through pages of content.

Delegate when needed

The vantage point of being self-employed means you also have the chance to employ others. As a SEO Specialist, you have the privilege of delegating some of your tasks to other workers. Taking advantage of the gig economy is another way to improve your productivity.

There are a lot of websites to delegate tasks such as Upwork, Fiverr, Elance, and even TaskRabbit. These websites are filled with eager workers who are willing to lift some of the SEO management tasks you need to get out of the way to focus on the more important ones.

Productivity is just a decision away! When it comes to increasing output as a SEO specialist, it is helpful to know that there are a lot of free resources. As you understand your weak points, you can devise a plan to boost your status from “snoozing” to “hustling”.

Author Bio: Nicole is a freelance writer & educator based in Michigan. She believes that her writing is an extension of her career as a tutor since they both encourage learning and discussing new things. When she isn’t writing, you might find Nicole running, hiking, or swimming. She’s participated in several 10K races and hopes to compete in a marathon one day.

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